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Press Release


CHEESE DAYS ANNOUNCES KINQ AND QUEEN
When Cheese Days board member Diane Phillips contacted Gary and Corie Grossen to set up a time to meet with them in person but was quite vague about the reason why, the Grossens were puzzled. When fellow board member Martha Bernet also showed up for the meeting, they were even more curious. When Martha began the conversation with a reference to 2008 being a Cheese Days year, they were certain they were being recruited to help as volunteers. In a way, they were right. The couple has been selected to promote the festival in the honored roles of 2008 Green County Cheese Days Kinq and Queen.

Both Gary and Corie have a long history of dedication to the local cheese industry. Gary grew up in the house above the Prairie Hill Cheese Cooperative and lived there for 51 years. His father Howard began working there as the cheesemaker back in 1949. Gary’s mother, Delores, worked alongside him in the factory, and the entire family was involved in the cheesemaking business. Gary recalls helping out with various tasks in the factory as soon as he was old enough, and at twelve years old was driving the pickup truck to return empty milk cans to the cooperative’s patron farmers. He and his sister wrapped and boxed the rindless blocks of Swiss before going to school. While classmates lifted weights to bulk up for high school sports, he lifted and washed the giant wheels of Swiss cheese.
When Gary married Corie Carlson in 1971, it took her a little while to get used to the everyday noises of the factory operating right below the house, including a rather sophisticated ‘intercom system.’ Corie was a bit surprised the first time she heard someone pounding on the floor from below, but soon realized that if Howard was down in the factory and needed something, he would grab a pipe and pound on the ceiling. In addition to the occasional thump on the floor, the usual hum of the boiler and the clinking of the pipes were soon joined by the noise from the activities of their growing family, including three children ‘“ son Chad (Genea) and grandchildren Emma and Gabe; and son Brad (Kari) and grandchildren Mitchell and Bryce; and daughter Kelly and her husband Harlan.One of Corie’s first jobs other than helping in factory came about when cheese needed to be delivered and Howard happened to be gone for the day. She sat on a pillow to see over the steering wheel of the 5-speed truck. When she got to Armor Cheese Company, she went inside to find someone to back the truck up to the dock. All was going smoothly on the trip back home until a bystander flagged her over just as smoke began to rise through the floorboards. The man who backed the truck up had set the emergency break. It was the first of many trips to follow, and she never made that mistake again.

Along the way, Gary and Corie grew to develop an appreciation for the hard work and family spirit of cooperation that would continue as their own children took on various chores at the factory. Corie eventually took over all the bookwork and payroll, plus management of the cheese accounts. At one point the couple considered building a new house several miles from the factory, but hesitated to make the move when having the whole family near the workplace was so convenient. There was no need for a babysitter, no need for daycare, but many opportunities to raise their children and teach them responsibility along the way.

In 1972, Gary went into partnership with his father, and eventually bought Howard out in 1990. The factory operated with the assistance of family and five main employees. ‘We never called them ‘hired men’ because it was more of a family team,’? says Gary, noting that everyone always knew what to do and they just stepped up to do their part.
Gary’s first award for cheesemaking was in 1975, when he received 1st place for Swiss with the Wisconsin Cheesemaker’s Association. He has also received United States and World Championship awards on his cheese. Perhaps even more rewarding was receiving his certification as a Wisconsin Master Cheesemaker in Brick and Muenster in 2002. The three-year program was very time-consuming, but Gary views it as a very valuable tool for experienced cheesemakers to better themselves and strengthen the craft of cheesemaking. He is currently in the process of obtaining further certification in Cheddar, and with the theory that you should never stop learning, anticipates going on to Gouda.

Although no longer operating Prairie Hill Cheese Plant, the couple remains involved in the cheese industry. Corie is employed at the Foreign Type Cheesemakers in Monroe, a member-owned laboratory dedicated to quality assurance in cheese testing. Gary is a cheesemaker at Babcock Hall Dairy, part of the UW Madison Food Science Department. It is a job he has loved and excelled in for the past three years. Although profits from sales of milk, cheese, and ice cream do benefit the food science program, the main purpose of Gary’s work is education. He works directly with students in the artisan program, who as part of their studies are required to put in 240 hours with a licensed cheesemaker.

Growing up at Prairie Hill meant seeing wheels of Swiss on the shelves in the cellar. These days, Gary can stand back and admire a huge variety of cheeses made at Babcock Hall, including Gouda, Cheddar, Monterey Jack, Marble Jack, Havarti, Colby, Swiss, Muenster, and Brick. Varieties he never imagined he would make are Cottage cheese, Romano, and Juustoliepa, a cheese of Finnish origin often served as a dessert, accompanied by jam.
‘It is very special at the end of the day when everything is all cleaned up, and you just stand there and see what you crafted,’ said Gary, with a great deal of pride.

Gary has seen changes in the cheese industry throughout the years. Early on, cheese was sold locally. Everyone had their own truck and hauled their own cheese. “We didn’t go to school to learn marketing,” said Gary, “you sent samples and developed a niche.”

Cheesemakers in Green County had a theory. In one word, it was “work. Many of our fathers were cheesemakers, and they weren’t so eager to get out and share ideas,” said Gary, but through his involvement as a member of the Foreign Type Cheesemakers board, he realizes the importance of getting out, meeting people, and sharing ideas with fellow cheesemakers. He also gives the lion’s share of credit for his abilities and the abilities of other cheesemakers to those who have gone before them. “Our dads got us to where we are,” he said, reflecting on the fact that the craft of cheesemaking tends to be a legacy handed down from generation to generation.

One aspect that has definitely not changed and never will, is the importance of the raw product the cheesemakers rely on quality milk. Gary credits the local dairy farmers, and through the years developed close relationships with the patrons at Prairie Hill.

In addition to serving as president of Foreign Type Cheesemakers for many years, and on the board of directors of the Wisconsin Cheesemakers Association and the Southwest Cheesemakers Association, Gary has also served as a volunteer firefighter and first responder in Juda since 1972, and as assistant chief since 1982. He is currently a member of the Jefferson Township planning committee, a member of the local Moose Lodge, and a lifetime member of the FFA Alumni. Throughout the years, Corie has also been involved in the community, including 35 years as a HCE member of the Jefferson Homemakers club, and member of the local Moose lodge and VFW. In 1992, she was awarded an honorary degree from the Juda FFA Chapter, and was recognized by the Green County Ag Chest as the Outstanding Senior Woman in Agriculture in 2001.

The couple also has a history with the Cheese Days festival itself. Corie recalls riding on a float for a local cheese company in the 1955 parade. Gary and Howard were in charge of the cheese tent back in the 1980’s. Gary has assisted with the popular old time cheesemaking demonstration hosted by John Bussman since the 1970’s. But apparently royalty runs in the family, as their favorite moment was when son Brad was chosen as Cheese Days Prince in 1984. “I remember standing there with my fingers crossed in Turner Hall,” said Gary. Corie helped him learn the Cheese Days song, and Grandpa Howard taught him how to yodel. He had a whole routine, and on occasion was called upon to entertain.

In addition to promoting the cheese industry, the couple also has an interest in fostering an appreciation for Swiss heritage. The Grossen family hailed from Canton Berne in Switzerland, and Gary recalls that Howard never missed the Swiss wrestling competitions at Turner Hall. Corie herself was involved in the local Turn and Schwing club under the direction of Elsa Rattein.

After the initial shock of being asked to accept the honor, and some “tears of joy”? on Corie’s part, the couple eagerly voiced their enthusiasm for stepping into the roles of kinq and queen. They both agreed that all those years of dedication to the cheese industry paid off. “I don’t make cheese in Green County anymore, but that’s where my heart is,” said Gary.

Both Gary and Corie’s hearts will be in downtown Monroe this next September as they reign over the largest food fest in the Midwest - a favorite since 1914 with the thousands of guests who stop by for the weekend to polka, yodel, and eat cheese by the truckload.

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